So Good Sake
people always thinks of sushi when they think of Sake. The goal for So Good Sake is to extend and explore beyond the sushi, and be thought of a light and refreshing drink that can work in many other ways.
We recently created a set of pairing images with popular foods from popular restaurants and establishments to create suggestive and unusual pairings. Starting with sushi, then gradually pushing towards progressively more unusual pairings.
Following the same concept as the imagery, we created a range of cocktail recipes and videos all based around sake as the main ingredient.